From Views to Leads Live streaming has transformed the way brands engage with their audiences. With the online live streaming industry experiencing significant growth—99% from 2019 to 2020 and projected to be valued at $184.27 billion by 2027—companies can leverage this dynamic platform to generate leads and enhance brand awareness. Whether you’re a seasoned streamer or just starting, implementing best practices can ensure your live streams are impactful and effective. One such tool that can enhance your live streaming experience is Livebox, a robust platform designed to simplify the streaming process while maximizing engagement.
Why Your Business Needs to Leverage Live Streaming
For businesses contemplating live streaming, the question arises: Why should my business go live? Live streaming is akin to modern radio; it’s a potent marketing tool that can significantly boost lead generation and sales. Notably, 70% of people who watch live streams tune in daily, underscoring the growing appetite for live content. Let’s explore how live streaming can benefit your company:
Builds Trust: Live video fosters authenticity. Unlike polished, pre-recorded content, live streams allow brands to present themselves candidly. This transparency helps establish trust and credibility with the audience.
Creates Real-Time Engagement: Live videos hold user attention 10-20 times longer than pre-recorded videos. The unpredictable nature of live streaming keeps viewers engaged as they interact in real-time.
Raises Brand Awareness: Companies can utilize live streaming to convey their message, answer customer queries, or host virtual interviews, thereby strengthening relationships and boosting brand visibility.
Easier to Produce: Once you master the basics, going live is relatively straightforward. You can engage your audience without extensive scripting, editing, or production work.
Provides Insight into Your Audience: Interacting live allows brands to gather real-time feedback and understand audience preferences, enabling tailored content delivery in the future.
Pre-Stream Best Practices and Engagement Strategies
Before you hit the live button, ensure you’re prepared to deliver an exceptional experience. Here are essential pre-stream practices:
Check Your Computer and Equipment: Avoid technical failures by ensuring your computer and equipment are functioning correctly. Regularly update your browser, check your camera and audio setup, and ensure a stable internet connection.
Notify Your Audience in Advance: Build anticipation by informing your audience about your upcoming live stream. Utilize social media, email notifications, or Livebox’s audience engagement features to reach viewers effectively.
Pique Interest with a Catchy Headline and Description: Craft an enticing title and description that highlights the main talking points of your stream. This will help draw in viewers and increase engagement.
Leverage Livebox’s Capabilities: Livebox offers various tools to help you schedule your streams, engage with your audience, and ensure a seamless streaming experience. Utilize its features for pre-stream promotions to maximize reach.
Live Stream Best Practices and Engagement Strategies
Once you’re live, employ these strategies to boost engagement and generate leads:
Brand Your Video: Consistent branding in your live streams enhances recognition. Incorporate your brand logo, color scheme, and other visual elements to create a cohesive look across all platforms.
Simultaneous Broadcasting on Multiple Platforms: Livebox allows for simulcasting, enabling you to reach audiences on various platforms like Facebook, YouTube, and Twitch simultaneously. This multi-channel approach increases your reach and visibility.
Add Real-Time Visual Elements: Incorporate engaging visuals such as images, GIFs, and infographics to captivate your audience. Livebox supports integrating multimedia elements in real-time, enhancing the viewing experience.
Encourage User Interaction: Make your live stream interactive by asking open-ended questions, encouraging comments, and inviting viewers to participate in polls. Livebox’s interactive features can facilitate engagement, making viewers feel involved.
Surprise Your Viewers: Keep your audience on their toes by introducing unexpected elements during your live stream, such as guest appearances or new product reveals. This unpredictability helps maintain interest and excitement.
Post-Stream Best Practices and Engagement Strategies
After your live stream concludes, the work isn’t done. Follow these post-stream strategies to maximize impact:
Record Your Live Streams: Utilize Livebox’s built-in capabilities to record your streams, allowing you to create Video on Demand (VOD) assets. This ensures your content has a longer lifespan and can be accessed by viewers who missed the live event.
Turn the Stream Into a Blog Post and Audio Podcast: Repurpose your live stream content by transcribing it into a blog post or audio podcast. This approach extends your reach to audiences who prefer written or auditory content.
Send Out Emails: Use email to engage with your audience post-stream. Thank them for attending, solicit feedback, and promote upcoming content. Collecting email addresses during the stream using tools like Livebox can help you build your mailing list for future marketing efforts.
The rise of live streaming presents a unique opportunity for brands to connect with their audience in a dynamic way. By leveraging tools like Livebox, companies can enhance their streaming capabilities while implementing effective strategies to engage viewers and generate leads. From pre-stream preparation to post-stream follow-up, each stage plays a crucial role in maximizing the benefits of live streaming. As brands adapt to this evolving medium, those who embrace best practices will likely see increased engagement and higher returns on their live streaming investments. Start streaming today and unlock the potential of live video for your brand!
